Our Mission Statement and Branding


This is who we are and who we strive to be.

Our Mission Statement:

Depend on us to be the best place to work and shop.

At Reasor’s, we are dyed-in-the-wool Oklahomans. Since 1963, when that very first store was opened by Larry Reasor in Tahlequah, we have stayed true to our local roots. Our 17 Oklahoma stores are owned by our employees, we provide more than 2,500 jobs to individuals in our community and we support over 120 local farms and small businesses. This unique business model not only allows us to bring you more of the best locally-sourced products available but also positively impacts our local economy in a significant way.


There’s something special about shopping in a local grocery store like Reasor’s. You’re always welcomed with a genuine smile the moment you walk through the door and someone is always available and happy to help you find just what you’re looking for. Our people have worked hard over the years to provide you with a warm, welcoming and convenient shopping experience that makes you feel right at home. And we will always strive to be gracious hosts to valued guests like you, for years to come.

When it comes to groceries, ‘fresh’ is a non-negotiable. All it takes is one look at our produce, meat counters and bakery and you’ll see what we mean. At Reasor’s, we take the idea of ‘fresh’ even further. We offer a team of expert chefs who regularly conduct educational programs designed to help you learn how to bring both nutritious – and delicious meals to your table every day.


As Oklahomans, we’ve always demanded a higher quality when it comes to putting meat on our tables. We offer top brands including Certified Angus Beef,® locally-sourced Redbud Farms® pork and Copper River Salmon® along with a large variety of local marinades, rubs and sauces to prepare them with. Just ask – and our expert butchers will get you what you want and cut it exactly how you want it. That’s why we’ve become the meat and seafood go-to for local chefs, foodies, competition barbecue teams and home cooks alike.

Reasor’s features an artisan cheese counter – and a team of passionate cheese masters to go along with it. You can expect to find all your favorite varieties but you’ll also have the opportunity to expand your palate with our extensive selection of cheeses from around the world. Simply ask one of our cheese experts for a sample – or let them help you build a delicious, memorable cheese board for your next get-together.

At Reasor’s, a table is more than just a piece of furniture. It is the centerpiece of our lives in so many different ways. From daily family meals to endearing special gatherings with the people you care about, tables are the nucleus of nearly every get together where bonds and memories are made that last a lifetime. Our focus is to help you bring your table to life – with fresh, delicious food and unique, creative and hard-to-find tabletop décor to go with it.

On those busy days when cooking at home simply isn’t an option – or you find yourself craving a delicious hot meal when you’re on the go, Reasor’s Cookhouse is the perfect solution. Our ever-changing menu features a variety of scratch-made entrees hand prepared each day by our chefs using our own fresh, locally-sourced ingredients. Simply stop in for a quick bite or let us package up a meal for you to take to your own table. The Reasor’s Cookhouse is located at our Brookside location and serves breakfast, lunch and dinner daily.